There is innovation in the air right now. Have you felt it too? Whether that be product development, using technology to disrupt processes or simply transforming marketing efficacy; a thirst to strive for a better, safer industry, coupled with the winds of change prompted by the pandemic have created a dynamic environment. Barbour ABI is … Read more
This month we spoke to Kate Perrin, Marketing Director at Barbour ABI. Kate has been with Barbour ABI for just over one year and oversees the marketing for the entire Barbour ABI family of brands, including AMA Research and Barbour Product Search. Here, Kate discusses the present state of construction marketing and how businesses can innovate … Read more
The CEO’s Role in Marketing With clean energy goals in place, Executives have an opportunity to get in front of the camera and educate their audience about what can be done to meet these requirements. But when you’re running a business it’s hard to feel like it’s worth your time to create videos, blogs, and helpful content pieces. Surely a phone call or a meeting is more important? Don’t … Read more
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