Consultancy
We are experts in market research projects for clients in the UK built environment, delivering intelligence to inform and develop their business strategy.
Projects are designed based on your requirements and can include:
Online Surveys
Market Sizing
Business Strategy
Understand your market to anticipate future opportunities and potential risks—and plan for success.
New Product Development
Insights to make informed product development decisions, including product positioning and pricing.
Attitudinal Research
Bespoke research to help you understand market awareness, perception, satisfaction and loyalty.
Pricing Research
We will help you navigate the complicated process of pricing and build profitable strategies.
Acquisition Research
A process designed for success
- A free consultation What questions do you want the answer to? We’ll dig into these together and see if we can be the ones who give you the answers.
- A free detailed proposal We’ll go away and create a statement of brief, methodology, report coverage, fixed costs and timings for your project.
- A team briefing with you Once the work is agreed in principle, we’ll meet to discuss the proposal document and agree the final direction of the research.
- Planning, set-up, fieldwork and analysis We go to work on delivering the answers to your questions. We take care of everything, whilst keeping in touch with you throughout to deliver progress updates.
- Your report is delivered We prepare a detailed report and present our findings to you. We discuss the implications for your business and how the findings affect your strategy going forward. After the work is completed, we’re on hand to discuss follow-up queries and further projects.
Who we help
We’ve worked with Chief Executives, Directors, Senior Management, Heads of Insight, Marketing and Product Management in companies ranging from Tier 1 contractors to sub-contractors, materials manufacturers and suppliers, merchants, distributors, architects, specifiers, retailers, consultants, developers, public sector organisations, associations and federations.
We can be of help to anyone in the UK bult environment sector who is looking to:
- Develop their business strategy
- Gain customer insights into products, services and suppliers
- Discover their share of the available market, and how this might grow in the coming years
- Gather intelligence to inform acquisition strategy
- Gain insight on new product or service development – from concept to field trials of prototypes
Contact us for a no-obligation discussion of how we can help inform your strategy development and enable growth.
Each consultancy project is individually designed to meet client requirements, but most of our work can be grouped into services and packages that we offer. These are some examples of the work that most commonly help clients with.
Online Surveys
- Market Segmentation
- Attitudes, Perceptions and Behaviours
- Product Pricing and Positioning
- Products, Services and Usage
- Competitive Landscapes and Market Share
- Customer Experiences
- New Product Developments
Indicative Pricing
£8,000 - £30,000
Typical project duration:
4 - 8 weeks
Market Sizing, Forecasting & Segmentation
- Market Size, Structure and Sub-Structures
- Key Trends and Growth Forecasts
- Product, Client, Competitor Segments and Market Share
- Brand Positioning versus Competitors
- Product, Pricing and Positioning
- Attractiveness of new and existing markets/segments
- Pinpointing Growth Opportunities
- Making Strategic Decisions with Confidence
- Gaining Competitive Advantage
- Mitigating Operational Risks
- Identifing New Routes to Market
Indicative Pricing
£7,000 - £30,000
Typical project duration:
10 - 14 weeks
Business Strategy
- Client requirements in your market
- Customer awareness of suppliers
- Competitive positioning
- SWOT analysis
- Supply chain analysis – routes to market and which are best
- Conclusions and recommendations to achieve growth
Indicative Pricing
£15,000+
Typical project duration:
10 - 14 weeks
New Product / Service Development
- Market readiness for the product
- Strengths and weaknesses of features
- Ease of use
- Likelihood to purchase
- Suggestions for improvements
- Expected price points
Indicative Pricing
£15,000+
for full project
£8,000+
for email survey work for products at concept stage
Typical project duration:
10 - 14 weeks
Attitudinal Research
Our attitudinal research supports clients looking to understand market awareness, perception, satisfaction and loyalty towards a specific brand or a product.
Our attitudinal research collects opinion and insight from surveys, questionnaires, focus groups and qualitative in-person depth interviews, presenting your business with a clear understanding of the following:- Market Opinion on products, services and brands
- Critical purchasing considerations in your market
- Buyers’ processes in the buying/specification phase
- The existence and personas of key market influencers
- Position yourself accurately against your competition
- Understand which features and benefits to concentrate on delivering
- Accurately develop pricing strategy
- Pinpoint Growth Opportunities
Indicative Pricing
£12,000+
for qualitative on-to-one interviews
£8,000+
for online survey work
Typical project duration:
10 - 14 weeks
Pricing
One of the most problematic issues for a business, especially when launching a new product or losing ground to competition, is pricing.
Our pricing research supports businesses when launching new products to market, ensuring pricing is aligned with market demand and expectation. Our work:- Analyses changes in supply and demand and how those changes affect pricing.
- Investigates trade-offs between price and quality
- Compares your pricing to that of your rivals
- Gives you insight into whether you are competitively priced or if you are over/under priced.
Indicative Pricing
£10,000+
for investigative pricing with customers/potential customers
£20,000+
for strategic research, competitor assessment, routes to market or customer needs
Typical project duration:
8 - 10 weeks
Acquisition
Target Shortlist Research:
We put together a shortlist of potential acquisition targets based on a set of criteria developed with you. We will work to look for businesses in specific sectors, within certain size bands (such as employee numbers or turnover size) and the location of the businesses. Indicative pricing: £5,000+ depending on complexity.Due Diligence Research
This work takes place after you have agreed in principle to purchase your intended acquisition. Our work to aid you in your due diligence process can include:- Attitudinal research – Amongst your acquisition company’s customers and non-customers to see what the market’s attitude is towards the company and what their perceived strengths and weaknesses are. Indicative pricing: £10,000+
- Market Share Analysis – Analysing whether the company has the market share that it claims to have. Indicative pricing: £8,000+
- Full scale situation assessment – We look at the full picture of your investment. We analyse market size, segmentations, critical success factors, customer needs, image of the target with strengths and weaknesses. We will give you a clearer idea of whether this sector is in a growth phase and whether this business looks like a good buy. Indicative pricing: £15,000+
Target Shortlist Research
Indicative Pricing
£5,000
depending on complexity
Due Diligence Research
Indicative Pricing
£8,000 - £15,000+
Typical project duration:
6 - 12 weeks
Get in touch
Can’t find what you’re looking for?
Call 0151 353 3500
email hello@barbour-abi.com
