In partnership with the C&BE Network, we’re looking at great marketing campaigns from across the built environment. Our work on The Case for Marketing Investment in the Built Environment has highlighted the need for a greater light to be shone on marketing within UK construction. We need better branding and we need marketers to be … Read more
Search marketing is changing – the construction industry needs to catch up AI has changed the game for SEO permanently and the construction industry has an opportunity to change with it. The good news is that optimising your website content for AI overviews is not so different from optimising for traditional search. In some cases, … Read more
The following blog assesses how building material manufacturers can get their specification leads matched with leading construction project intelligence. You’ve been specified – now what? It’s a familiar picture for building material manufacturers managing specification leads: you get a notification that your product, brand, or company has been specified on a construction project. You go … Read more
The following blog reflects question you should ask during your Barbour ABI demo. The questions were curated to make sure you can get a full understanding of our platform, data, research methodology, and client support teams. Additional questions outside this list are always welcome. You’ve done your homework, discovered why you should choose Barbour ABI, … Read more
Building material manufacturers need to be able to track specification as soon as possible to drive sales and competitor strategy. What if your manufacturing company could get notified every time your products have been specified in planning documents? How about knowing when your competitor has been specified? Our Product Specification tool gives manufacturers the ability … Read more
This blog explores how manufacturers can identify early-stage construction opportunities, access architect contacts, and build relationships that drive specification. Early involvement can be the difference between a hard specification and being value engineered out of a project for manufacturers in the construction industry. Architects begin making key product decisions as early as RIBA Stage 2. … Read more
The challenge for many subcontractors is identifying new leads to target decision-makers early enough to drive influence. For many subcontractors, winning new work often depends on a small network of contractors and repeat relationships. While this can provide steady opportunities, it also limits visibility into the wider pipeline of projects being planned and designed across … Read more
The days of recruiting by default in the construction industry are buried under a decade of demographic shifts and a widening skills gap. In 2026, recruitment in construction isn’t just fighting for the same small pool of electricians and site managers; they’re competing against the tech sector, the green energy boom, and a persistent perception that construction is a back-breaking dead end. If you think a competitive hourly rate and … Read more
I’m very pleased to introduce the report, The Case for Marketing Investment in the Built Environment, which clearly makes the case for strategic marketing investment in the construction industry. This document isn’t just data; it’s a look at the industry’s ambitions and its key strategy gaps. It offers a plan to boost our commercial performance, … Read more
Building a strong business case for marketing investment in the construction sector isn’t just a good idea, it’s an urgent necessity. Our industry is facing a perfect storm of challenges, from a persistent skills shortage and an aging workforce to supply chain disruptions and the relentless pressure to embrace sustainability. Yet, there’s one challenge that … Read more
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