80% of all online global traffic comes from video content.
I’ll just let you take that in. 80%. Hopefully this stat alone tells you why a marketing video strategy is so essential.
You’re probably expecting this blog to contain a how-to of construction marketing video tips on a shoestring (with the absence of Spielberg’s talent, budget or film crews at your disposal).
Well, it’s not always that simple.
You see, every marketing strategy, down to the way you use video, will be different.
Maybe you have an in-house design or creative team, or one of your colleagues is a whizz at video editing? More likely you’re busy with new business or creating engaging digital content while you network with prospects, track down live project data and make new connections.
Only some of you will have the capabilities to create your own video content or the resources to hire a professional outfit.
So I’m going to give you a few practical ideas of the types of video you can create with just a smart device, laptop or basic Keynote/PowerPoint presentation skills.
One of the easiest ways to use video marketing with limited resources is through livestreaming.
As well as being quick and cost-effective, you can easily broadcast a live video via any device with a camera – for free – on a multitude of platforms; such as Facebook, Instagram and YouTube Live.
And you’re giving customers what they want. A natural, authentic behind the scenes look at your business.