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From automated marketing platforms to intelligent assistants, the virtual customer experience is evolving every day. It’s now just as important as the products and services you provide.
In a competitive landscape, using artificial intelligence (AI) will help you offer your prospects and customers a more personalised experience, giving your business a competitive edge.
Simply put, conversational marketing automation (better known as chatbots) is here to stay, especially on social media where all the technical investment has already been made.
Tapping into the right tool and scaling your conversation capabilities helps to boost lead acquisition, increase sales and enhance the customer experience (and brand loyalty) at every touchpoint.
By offering 24-7 access to answers, help and information at any time, day or night, this puts the power in the hands of your prospects and customers.
Why hold up a sale or order?
A recent survey by chatbot developer Helpshift found that 94% of 2,000+ respondents “dread contacting customer support”.
The focus isn’t the technology. Think of how you are helping people get the technical support, sales information or account management they need.
Good customer service promotes good customer relationships. There are ways to build your brand voice or use AI in creative ways to take away perceptions of it being a faceless automated experience.
Even the most successful social media strategy can’t tap into the first-party data opportunity that a chatbot can. So if you haven’t set up automated messaging, now’s the time to fire up your chatbots.