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5 Ways to Combat Third Party Cookie-loss

Marketing Mentors Poster

With Chrome, Safari, and Firefox phasing out third party cookies, the impact on the way we adapt to data collection is vital. Particularly in marketing, where you need up-to-date construction intel to open doors – and grow new business opportunities. Understanding what is considered personal data, and how it can be used properly, is key. … Read more

Digging For Gold Without Tools

Marketing Mentors Poster

Mastering LinkedIn for sales Enquiries You are one of 700 million business professionals using LinkedIn to grow your networks, share content, for recruitment and, like many of your targets, to make business decisions. If you’re marketing on behalf of a business, LinkedIn should be a key part of your strategic plan to grow sales enquiries … Read more

How To Boost The Impact of Your Email Marketing

Marketing Mentors Poster

WANT TO BOOST EMAIL MARKETING IMPACT? You need quality data… with a human edge Here at Barbour ABI, we deal in the full spectrum of construction sales leads, from the earliest stages of planning through to contract awards. Our in-house research team – the largest in our industry- has accumulated an absolute mine of information … Read more

How To Improve Email Open Rates

Marketing Mentors Poster

Tried and tested subject line solutions Do your email open rates leave a lot to be desired? Can’t work out why your brilliantly written emails aren’t getting the results they deserve? The benchmark for the construction sector is a 21.7% open rate. If you’re not hitting or smashing this average, we can help. Before we … Read more

How To Generate More Leads Through SEO

Marketing Mentors Poster

Our 4-step guide to building a better Google ranking 89% of B2B buyers use Google to find products, services and businesses. When prospects begin searching for businesses for their next construction project, you want yours to be top of the pile. This is why search engine optimisation (SEO) is critical for making connections and growing … Read more

How To Construct Great Blog Content

Marketing Mentors Poster

There is innovation in the air right now. Have you felt it too? Whether that be product development, using technology to disrupt processes or simply transforming marketing efficacy; a thirst to strive for a better, safer industry, coupled with the winds of change prompted by the pandemic have created a dynamic environment. Barbour ABI is … Read more

The Power of People in UK Construction

Kudos in Construction

Many believe this to be a pivotal moment in the future of UK construction. Demand is outstripping supply – both in terms of people as well as materials. An ageing workforce due to retire, a lack of young people acquiring the specialist trades skills the industry needs and the impact of Brexit have created what … Read more

Introducing the Barbour ABI Editorial Calendar

2021's Construction Content Calendar

Here at Barbour ABI we get a unique, unparalleled view of the construction universe in the UK. We know of every project, and our research team – the largest UK-based team in the industry – track it meticulously and add tonnes of value as we go. We get to know the plans, stage, proposed timeline, … Read more

Marketing Disruptors in a ‘Disrupted’ World

Buildings under construction

My name is Kate Perrin, the Marketing Director at Barbour ABI, and I am proud to announce that this year once again, we are sponsoring the Construction Marketing Awards. Every year the CMAs are held to shine a spotlight on the outstanding marketing activity carried out by construction companies across the country. Here at Barbour … Read more

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