Kate Perrin 
Construction is going through more change right now than most people outside the industry realise. Planning reform, AI adoption, shifting buyer behaviour and a growing pressure on margins are all happening at once. But there’s one part of this shift I don’t think gets enough attention: how weak brand identity is holding construction businesses back … Read more
Awards season is always one of the highlights of the year. There is something special about stepping away from the day-to-day, catching up with peers, celebrating great work, and seeing talented people get the recognition they deserve. The Construction Marketing Awards are a fantastic showcase of the creativity, strategy, and innovation happening across our sector. … Read more
The days of recruiting by default in the construction industry are buried under a decade of demographic shifts and a widening skills gap. In 2026, recruitment in construction isn’t just fighting for the same small pool of electricians and site managers; they’re competing against the tech sector, the green energy boom, and a persistent perception that construction is a back-breaking dead end. If you think a competitive hourly rate and … Read more
As BETT 2026 concludes London, it is a rare but perfect moment to reflect on my two greatest passions: construction project data and education technology. As the Marketing Director at Barbour ABI, I spend a lot of my time looking at data, pipelines, and the shifting tides of the construction industry and built environment. I … Read more
I’m very pleased to introduce the report, The Case for Marketing Investment in the Built Environment, which clearly makes the case for strategic marketing investment in the construction industry. This document isn’t just data; it’s a look at the industry’s ambitions and its key strategy gaps. It offers a plan to boost our commercial performance, … Read more
Building a strong business case for marketing investment in the construction sector isn’t just a good idea, it’s an urgent necessity. Our industry is facing a perfect storm of challenges, from a persistent skills shortage and an aging workforce to supply chain disruptions and the relentless pressure to embrace sustainability. Yet, there’s one challenge that … Read more
How to build a better Google ranking for your construction business – Our 4-step guide Google is still by far the most used search engine in the world. When people search for businesses, products, and services for their next construction project, it’s vital that you’re ranking among the top websites on a Google search results … Read more
Are you struggling to improve your email open rates? Can’t work out why your brilliantly written emails aren’t getting the results they deserve? The email open rate benchmark for the construction industry is an average of 21.7% to 39.14%. If you’re not reaching this, we can help. Tried and tested email marketing solutions Before we … Read more
In today’s dynamic marketplace, brand architecture is more crucial than ever. While sub-brands can offer targeted appeal, there comes a point where their independence may hinder rather than help. With AMA Research, that point is now and the shift towards the branded house of Barbour ABI further signifies our commitment to serving the built environment … Read more
The next big challenge for changing negative perception in construction is in the systemic and transformative rebranding of the industry through marketing. And it is needed. The perception of the construction industry The construction industry is seen by the public as a physically demanding and labour-intensive industry that pays no heed to its environmental impact … Read more
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