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The Barbour ABI Rebrand: Retrofitted Advanced Built Environment Intelligence

by Kate Perrin

Introducing the new Barbour ABI: it’s more than a rebrand, it’s our pledge to provide the best for the built environment.  

Barbour ABI has always stood for high-quality project information; supporting construction businesses to improve their business development efforts. Today we offer our extensive client base so much more than that. Our mission has never been clearer.

We power the UK Built Environment with the best intelligence to enable client growth.

Advanced Built Environment Intelligence is an umbrella term that encompasses our market-leading project information, analytics, insights, consultancy, and specialist market research. Put simply, we enable our diverse range of clients to make sound data-driven commercial decisions to support their growth.

We see this as a brand retrofit. We have evolved and innovated Barbour ABI’s brand identity in keeping with our core purpose. The new look reflects the constant innovation and evolution of a business at the cutting edge of UK Built Environment intelligence, but always 100% committed to client service.

Affectionately known as the ‘Intelligent B’, our icon is used to represent the interconnectedness between our research, data, clients, and the wider built environment.

At a time when data and technology integrate all parts of the value chain within the built environment, we are on an exciting journey. Our vision is to continue to create cutting-edge intelligence to empower people to make smarter decisions for a better built environment.

About the author

Picture of Kate Perrin

Kate Perrin

Group Marketing Director at Barbour ABI

Kate Perrin is the Group Marketing Director at Barbour ABI. She has enjoyed a 15+ year career in various B2B marketing leadership positions. Passionate about striving to achieve personalised experiences for every customer who engages with Barbour ABI group companies, Kate loves how advancements in martech are making this easier and better.

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