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What is a construction lead?

by Ellie Rourke

You or your company want to gain more sales and grow your pipeline, but you’re not sure how to do it? Currently, your pipeline may be busy but the construction industry is known for working in advance. So how do you win new work and build relationships within the industry? The answer is through construction leads.

Construction lead is a term which is often used, but many are unclear on what it actually means. In order to acquire leads, it must first be established what a construction lead is. To clear this up, Barbour ABI defines a construction lead as knowing information about projects at the right time with the right contacts, relevant to your industry! For example, being able to know who the contractor is for a certain project and having the correct details for you to target them to win work.

Benefits of good construction leads

The main benefit of construction leads is winning more work and growing your company’s pipeline. By targeting strong construction leads, your pipeline has a greater chance to fill up and deliver a consistent amount of work for you and your business. This is because with a good construction lead, you can see what exactly is happening within the industry, whether that be what projects are being worked on or what other companies are doing.

Another benefit to having hot construction leads is being able to stay ahead of your competitors. With construction leads you can see what projects your competitors are working on and who they are working with. This is allows you to stay head of the game and engage with your targets before your competitors beat you to it.

Finally, construction leads allow you to build key relationships with the right people. By having all the contact information you need on a project’s key players, you can contact those you want to work with and this may lead to a long-lasting relationship, working with the same companies and people.

How to identify a good lead?

A good lead can be identified through the quality of the information it has. The more information it has, the better the lead.

For example, a Barbour ABI lead provides all the necessary information you need about a project. This includes the timing for the project, value, details of the project, location, materials used, development type, updates and the people/companies working on the project from architects to quantity surveyors.

Below is what a construction lead looks like on Barbour ABI’s platform, with all the information in one place you can easily find out about all construction projects in the UK.

Heathrow Airport - Third Runway Screen Capture

(Project ID: 11591470)

As a Barbour ABI customer, if there is a piece of information that you want on a project that you can’t find on our system, you can put in a request for the information and our industry-leading research team will hit the phones and get the answers you need directly to you.

How to acquire good lead

A construction lead can be acquired through extensive research on all projects in the UK, which is an impossible task for one individual. Barbour ABI do the research for you, with over 70 researchers that make over 1 million calls a year, Barbour ABI provide you with everything you need to know about construction projects which are currently taking place within the UK.

As the market leader who provide the most in depth and intuitive construction leads, Barbour ABI’s platform gives you access to upwards of 1.8 million live projects at any time.

The platform allows you to access all projects in any region or sector of the country, at any value and stage of the project timeline. Along with timescales, costs and materials used, Barbour ABI perhaps most crucially provides you with the contact details of decision makers to enable you to build relationships, generate leads and ultimately win more work.

As all of our contacts are GDPR compliment, you are able to contact those working on projects directly, to win yourself more work, avoid dry spells and build relationships. The Barbour ABI platform has helped thousands of businesses achieve profitable growth by getting them even closer to key contacts at the right stage.

We are so confident in the quality of our construction leads that we give away 10 construction project leads completely free of charge in order to get you started on your journey. To claim your 10 free leads click here.

About the author

Picture of Ellie Rourke

Ellie Rourke

Content Marketing Executive at Barbour ABI

Ellie Rourke is a Content Marketing Executive at Barbour ABI, who joined the Marketing team in September 2021. A recent Marketing graduate from the University of Salford, Ellie joined Barbour ABI to kick start her career and gain experience in a professional work environment.

Ellie also works within the Barbour Product Search team and helps manage the social media accounts, as well as writing engaging content for both Barbour Product Search and Barbour ABI.

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