99.8% of the business population consists of SMEs (small to medium-sized enterprises) according to the Department for Business & Trade in 2024. At Barbour ABI, we recognise the importance of every small business. We understand the need for additional marketing resources to thrive in the modern business world, with there being a shortage of in-house skills.
Our Marketing Mentors series has been created to support our clients and wider industry with their strategy. Our specialists provide proven tactics and tips – starting from the basics. Through blogs, playbooks, and guest articles, we’re ensuring you get the best return on investment for all your sales and marketing efforts.
Since launching this series, we’re continually releasing and refreshing the content. This ensures you’re getting the latest insights and techniques that can help your small businesses improve and optimise your brand’s marketing activity.
Read our dedicated playbook Everything your small business needs to sell to the built environment for actionable lead generation fundamentals.
Optimise lead generation
The sales and marketing process is a complex system from discovery to close. Finding the right opportunities for your business and building an effective lead generation strategy are fundamental to growing your business. We breakdown the key areas you need to consider to fully optimise your lead generation.
Improve your email open rates
Not getting the traction on your well-written emails? Our Marketing Director, Kate gives you her top tips on how to create a great subject line. She uncovers how to integrate personalisation and why A/B testing needs to be part of your email marketing strategy.
Generate more business through SEO
Search engine optimisation (SEO) is critical for making connections and growing your new business pipeline. We provide a 4-step guide to building a better Google ranking. So when businesses are searching for their next construction projects, products to specify or businesses to partner with, yours could be at the top of the pile.
We can be your marketing team
Barbour Product Search, our digital, construction products directory provides a proven marketing channel to increase brand awareness, build relationships and maximise business opportunities. We take the content you produce and promote it via newsletters, social media and more to educate our audience on the benefits of your products and services – and deliver the leads directly to your inbox.
Barbour Product Search has helped hundreds of companies improve their marketing activity.
