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Barbour ABI Blog

How you can take your small business to the next level

by Ellie Rourke

Small businesses account for 99.9% of the business population, according to the Federation of Small Businesses in 2021. At Barbour ABI we recognise the importance of each and every small business and understand that you may not have all the resources and skills in-house you need to thrive in the modern business world.

That is where we would like to offer our advice and support. This month our content calendar theme of small business support will provide content which can help your small business succeed. By looking at topics such as how to be as efficient as possible in your sales and marketing efforts; how to strategise and decide upon where to best utilise the resources that you do currently have in-house; and how to improve your knowledge and skills in order to be best placed in the future to make the most of your small but powerful team!

Late last year, we released a free service called ‘Marketing Mentors’. The service is dedicated to supporting our clients and wider industry colleagues in terms of strategy, tactics and tips that really work. Through blogs, white papers, listicles and guest articles from industry experts we will ensure you are getting the very best return on investment for every £ spent in marketing.

Since launching our service, we have released multiple blogs which can help your small businesses improve and optimise your brands marketing activity – no matter the size of your in-house resources!

Improve your email open rates

Are you struggling to work out why your well written emails aren’t getting the results they deserve? In this blog, our Marketing Director Kate gives you her top tips on how to create a great subject line, segment the data and A/B testing.

Create great blog content

Uploading regular blogs is a proven cost-effective way to connect with your customers and help strengthen your brand. This blog provides a blueprint for creating blog content which your audience will actively search for, read and share.

Generate more business through SEO

Search engine optimisation (SEO) is critical for making connections and growing your new business pipeline. This blog provides a 4 step guide to building a better google ranking, so when businesses are searching for their next construction projects, yours could be at the top of the pile.

We can be your marketing team

Part of the Barbour ABI group is Barbour Product Search, which is a digital product directory where product manufacturers can place their products in front of buyers and specifiers. The directory provides a proven marketing channel to increase brand awareness, build relationships and maximise business opportunities.

At Barbour Product Search, we take the content you produce and promote it via newsletters, social media and more to educate our audience on the benefits of your products and deliver the leads directly to your inbox.

Barbour Product Search has helped hundreds of companies improve their marketing activity.

About the author

Picture of Ellie Rourke

Ellie Rourke

Content Marketing Executive at Barbour ABI

Ellie Rourke is a Content Marketing Executive at Barbour ABI, who joined the Marketing team in September 2021. A recent Marketing graduate from the University of Salford, Ellie joined Barbour ABI to kick start her career and gain experience in a professional work environment.

Ellie also works within the Barbour Product Search team and helps manage the social media accounts, as well as writing engaging content for both Barbour Product Search and Barbour ABI.

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