Brand Marketing – Top Tips for Success The start of the Barbour ABI Content Calendar is here and mentoring is where we begin our content focus for 2022. January is the time to develop plans and strategy for a new year. We want to pass along expertise from Barbour ABI and specialists within the industry … Read more
Following on from our previous ‘What is a construction lead’ blog: You now have the leads but aren’t sure how to manage/use them effectively. Not to worry, Barbour ABI is the market leading supplier of building and construction projects leads in the UK, so we know more than anybody about how to get the most … Read more
Mastering LinkedIn for sales Enquiries You are one of 700 million business professionals using LinkedIn to grow your networks, share content, for recruitment and, like many of your targets, to make business decisions. If you’re marketing on behalf of a business, mastering LinkedIn should be a key part of your strategic plan to grow sales enquiries … Read more
You or your company want to gain more sales and grow your pipeline, but you’re not sure how to do it? Currently, your pipeline may be busy but the construction industry is known for working in advance. So how do you win new work and build relationships within the industry? The answer is through construction … Read more
WANT TO BOOST EMAIL MARKETING IMPACT? You need quality data… with a human edge Here at Barbour ABI, we deal in the full spectrum of construction sales leads, from the earliest stages of planning through to contract awards. Our in-house research team – the largest in our industry- has accumulated an absolute mine of information … Read more
Tried and tested subject line solutions Do your email open rates leave a lot to be desired? Can’t work out why your brilliantly written emails aren’t getting the results they deserve? The benchmark for the construction sector is a 21.7% open rate. If you’re not hitting or smashing this average, we can help. Before we tackle that, let … Read more
Our 4-step guide to building a better Google ranking 89% of B2B buyers use Google to find products, services and businesses. When prospects begin searching for businesses for their next construction project, you want yours to be top of the pile. This is why search engine optimisation (SEO) is critical for making connections and growing your new … Read more
There is innovation in the air right now. Have you felt it too? Whether that be product development, using technology to disrupt processes or simply transforming marketing efficacy; a thirst to strive for a better, safer industry, coupled with the winds of change prompted by the pandemic have created a dynamic environment. Barbour ABI is … Read more
This month we spoke to Kate Perrin, Marketing Director at Barbour ABI. Kate has been with Barbour ABI for just over one year and oversees the marketing for the entire Barbour ABI family of brands, including AMA Research and Barbour Product Search. Here, Kate discusses the present state of construction marketing and how businesses can innovate … Read more
The CEO’s Role in Marketing With clean energy goals in place, Executives have an opportunity to get in front of the camera and educate their audience about what can be done to meet these requirements. But when you’re running a business it’s hard to feel like it’s worth your time to create videos, blogs, and helpful content pieces. Surely a phone call or a meeting is more important? Don’t … Read more
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Place of registration: Barbour ABI Limited Company number: 13427982, Registered office: 5th Floor, 133 Houndsditch, London, EC3A 7BX
Place of registration: Barbour ABI Limited Company number: 13427982, Registered office: 5th Floor, 133 Houndsditch, London, EC3A 7BX
