Search marketing is changing – the construction industry needs to catch up AI has changed the game for SEO permanently and the construction industry has an opportunity to change with it. The good news is that optimising your website content for AI overviews is not so different from optimising for traditional search. In some cases, … Read more
I’m very pleased to introduce the report, The Case for Marketing Investment in the Built Environment, which clearly makes the case for strategic marketing investment in the construction industry. This document isn’t just data; it’s a look at the industry’s ambitions and its key strategy gaps. It offers a plan to boost our commercial performance, … Read more
Building a strong business case for marketing investment in the construction sector isn’t just a good idea, it’s an urgent necessity. Our industry is facing a perfect storm of challenges, from a persistent skills shortage and an aging workforce to supply chain disruptions and the relentless pressure to embrace sustainability. Yet, there’s one challenge that … Read more
You or your company want to gain more sales and grow your pipeline, but you’re not sure how to do it? Currently, your pipeline may be busy but the construction industry is known for working in advance. So how do you win new work and build relationships within the industry? The answer is through construction … Read more
99.8% of the business population consists of SMEs (small to medium-sized enterprises) according to the Department for Business & Trade in 2024. At Barbour ABI, we recognise the importance of every small business. We understand the need for additional marketing resources to thrive in the modern business world, with there being a shortage of in-house … Read more
How to build a better Google ranking for your construction business – Our 4-step guide Google is still by far the most used search engine in the world. When people search for businesses, products, and services for their next construction project, it’s vital that you’re ranking among the top websites on a Google search results … Read more
Having access to market-leading construction data is just the first step in generating valuable leads for your business. But once you understand which projects you’re wanting to target, what comes next? This is the first in a series where we breakdown the fundamentals of lead generation, starting with the basics of building an effective lead … Read more
Are you struggling to improve your email open rates? Can’t work out why your brilliantly written emails aren’t getting the results they deserve? The email open rate benchmark for the construction industry is an average of 21.7% to 39.14%. If you’re not reaching this, we can help. Tried and tested email marketing solutions Before we … Read more
Welcome to the Barbour ABI Training Room series. In this blog we take you step-by-step through how to perform a basic search and use the advanced filtering within the Barbour ABI platform. Further training and resources can be found in the ‘My Barbour ABI’ section of the website. Contents: How to Perform a Basic Search How to Perform … Read more
Welcome to the Barbour ABI Training Room series. In this blog we break down how you can use mail merge within the Barbour ABI platform. Further training and resources can be found in the ‘My Barbour ABI’ section of the website. You can watch a video tutorial on how to mail merge using the platform … Read more
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