Uncertainty Looms Across the Construction Industry

The Construction Industry in the UK is being adversely affected by the uncertainty caused by the cost-of-living crisis, inflation, which is running at 25% for building materials, and the continued disruption caused to supply chains by the conflict in Ukraine and ongoing pandemic issues, says leading construction industry intelligence provider, Barbour ABI in its latest … Read more

Why You Need a Marketing Video Strategy

Laptop Media Illustration

80% of all online global traffic comes from video content.

I’ll just let you take that in. 80%. Hopefully this stat alone tells you why a marketing video strategy is so essential.

You’re probably expecting this blog to contain a how-to of construction marketing video tips on a shoestring (with the absence of Spielberg’s talent, budget or film crews at your disposal).

Well, it’s not always that simple.

You see, every marketing strategy, down to the way you use video, will be different.

Maybe you have an in-house design or creative team, or one of your colleagues is a whizz at video editing? More likely you’re busy with new business or creating engaging digital content while you network with prospects, track down live project data and make new connections.

Only some of you will have the capabilities to create your own video content or the resources to hire a professional outfit.

So I’m going to give you a few practical ideas of the types of video you can create with just a smart device, laptop or basic Keynote/PowerPoint presentation skills.

Live Video

One of the easiest ways to use video marketing with limited resources is through livestreaming.

As well as being quick and cost-effective, you can easily broadcast a live video via any device with a camera – for free – on a multitude of platforms; such as Facebook, Instagram and YouTube Live.

And you’re giving customers what they want. A natural, authentic behind the scenes look at your business.

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Could the Post Covid Construction Boom be Over?

Value of contracts awarded stable at lower levels than the recent past Lowest level of planning approvals since Sep 2021 Residential planning applications at lowest level since May 2020 The latest data from leading construction industry intelligence provider, Barbour ABI, indicates that April’s downward trend has continued into May and could signal the end of … Read more

Home Improvement Projects on the Rise in 2022

Barbour ABI’s Annual Home Improvement Report reveals planning applications in 2021 up 25% on pre-pandemic levels Optimism tempered by potential impact of cost-of-living crisis, economic uncertainty, political instability and inflation Leading construction industry intelligence provider, Barbour ABI, has revealed the extent to which the Covid pandemic has impacted the home improvement industry in its annual … Read more

Barbour ABI Teams Up with Building People to Support Culture Change in Construction

Leading construction industry intelligence provider, Barbour ABI, has announced a new partnership with Building People to help make careers in construction more accessible and appealing to a wider range of people. Barbour ABI is the market leader in construction industry intelligence. Its experienced and knowledgeable team of researchers conduct more than 1m interviews every year … Read more

Are We Witnessing the Start of a Summer Slowdown in Construction?

Leading construction industry intelligence provider, Barbour ABI, has released its May Snap Analysis and the data reveals that in April levels of contract awards and planning approvals were well below those seen in March. Tom Hall, Chief Economist at Barbour ABI, said: “After a stellar performance for contract awards in March, activity was always likely … Read more

Barbour ABI Teams up with PLACEMAKE.IO to Offer Enhanced Data Provision

Leading construction industry intelligence provider, Barbour ABI, has announced a partnership with PLACEMAKE.IO that will enhance the data offered to mutual clients. PLACEMAKE.IO is a leading supplier of critical location data and analytics for the real-estate community, helping to ensure better data-driven investment decisions. Barbour ABI is recognised as a provider of robust data on … Read more

Education, Hospitality and Infrastructure Construction in Scotland Booms

Planning Approvals for Education and Hospitality Projects in Scotland Lead the UK Scotland is 2nd highest region in the UK for Infrastructure Contract Awards and Planning Approvals Could SNP policy be holding back construction in Medical & Healthcare? The March Super Sector report from leading construction industry intelligence provider, Barbour ABI, shows the pipeline for … Read more

London Leads the UK for Residential and Commercial Construction

London also tops the UK for Infrastructure and Hospitality construction contract awards The March Super Sector report from leading construction industry intelligence provider, Barbour ABI, shows current and future construction in London is booming across most industry sectors. The Super Sectors report is a monthly examination of Planning Application/Approvals and Contract Awards by sector and … Read more

Barbour ABI Teams up With NHIC and FMB to Launch the Home Improvement Partnership

Leading construction industry intelligence provider, Barbour ABI, has joined forces with the National Home Improvement Council (NHIC) and the Federation of Master Builders (FMB) to form the Home Improvement Partnership. The partnership is intended to shine a light on trends within the home improvement industry and ensure businesses from every part of the supply chain … Read more

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