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Avatar photoKate Perrin

Group Marketing Director at Barbour ABI Kate Perrin is the Group Marketing Director at Barbour ABI. She has enjoyed a 15+ year career in various B2B marketing leadership positions. Passionate about striving to achieve personalised experiences for every customer who engages with Barbour ABI group companies, Kate loves how advancements in martech are making this easier and better.

Construction Recruitment Strategy: Why Employer Branding is Your Competitive Edge in 2026

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 The days of recruiting by default in the construction industry are buried under a decade of demographic shifts and a widening skills gap.   In 2026, recruitment in construction isn’t just fighting for the same small pool of electricians and site managers; they’re competing against the tech sector, the green energy boom, and a persistent perception that construction is a back-breaking dead end.  If you think a competitive hourly rate and … Read more

Why the 2026 Education Construction Rebuild Surge Requires a Digital-First Supply Chain

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As BETT 2026 concludes London, it is a rare but perfect moment to reflect on my two greatest passions: construction project data and education technology. As the Marketing Director at Barbour ABI, I spend a lot of my time looking at data, pipelines, and the shifting tides of the construction industry and built environment. I … Read more

Why Marketing Investment in Construction is so Crucial – Our Latest Report

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I’m very pleased to introduce the report, The Case for Marketing Investment in the Built Environment, which clearly makes the case for strategic marketing investment in the construction industry. This document isn’t just data; it’s a look at the industry’s ambitions and its key strategy gaps. It offers a plan to boost our commercial performance, … Read more

Building the Case for Marketing Investment in the Built Environment

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Building a strong business case for marketing investment in the construction sector isn’t just a good idea, it’s an urgent necessity. Our industry is facing a perfect storm of challenges, from a persistent skills shortage and an aging workforce to supply chain disruptions and the relentless pressure to embrace sustainability. Yet, there’s one challenge that … Read more

How To Generate More Leads Through SEO

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How to build a better Google ranking for your construction business – Our 4-step guide Google is still by far the most used search engine in the world. When people search for businesses, products, and services for their next construction project, it’s vital that you’re ranking among the top websites on a Google search results … Read more

How To Improve Email Open Rates

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Are you struggling to improve your email open rates? Can’t work out why your brilliantly written emails aren’t getting the results they deserve? The email open rate benchmark for the construction industry is an average of 21.7% to 39.14%. If you’re not reaching this, we can help. Tried and tested email marketing solutions Before we … Read more

Uniting Under One Roof: Why Now’s the Perfect Time for AMA Research Integration

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In today’s dynamic marketplace, brand architecture is more crucial than ever. While sub-brands can offer targeted appeal, there comes a point where their independence may hinder rather than help. With AMA Research, that point is now and the shift towards the branded house of Barbour ABI further signifies our commitment to serving the built environment … Read more

Can we shift the negative perceptions of our industry with marketing

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The next big challenge for changing negative perception in construction is in the systemic and transformative rebranding of the industry through marketing. And it is needed. The perception of the construction industry The construction industry is seen by the public as a physically demanding and labour-intensive industry that pays no heed to its environmental impact … Read more

Building Biodiversity within Construction Landscape: UKCW London 2024

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Kate Perrin, Barbour ABI Marketing Director, will be chairing alongside Lloyd Collings (The Environment Bank), and Sarah Stone (BWB Consulting) about safeguarding biodiversity across the UK construction landscape. Read Kate’s insights on the seminar below, and what we can expect: “We are all aware that land use and construction practices can contribute to the removal … Read more

The Barbour ABI Rebrand: Retrofitted Advanced Built Environment Intelligence

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Introducing the new Barbour ABI: it’s more than a rebrand, it’s our pledge to provide the best for the built environment.   Barbour ABI has always stood for high-quality project information; supporting construction businesses to improve their business development efforts. Today we offer our extensive client base so much more than that. Our mission has never … Read more

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