Kate Perrin 
In today’s dynamic marketplace, brand architecture is more crucial than ever. While sub-brands can offer targeted appeal, there comes a point where their independence may hinder rather than help. With AMA Research, that point is now and the shift towards the branded house of Barbour ABI further signifies our commitment to serving the built environment … Read more
The next big challenge for changing negative perception in construction is in the systemic and transformative rebranding of the industry through marketing. And it is needed. The perception of the construction industry The construction industry is seen by the public as a physically demanding and labour-intensive industry that pays no heed to its environmental impact … Read more
Kate Perrin, Barbour ABI Marketing Director, will be chairing alongside Lloyd Collings (The Environment Bank), and Sarah Stone (BWB Consulting) about safeguarding biodiversity across the UK construction landscape. Read Kate’s insights on the seminar below, and what we can expect: “We are all aware that land use and construction practices can contribute to the removal … Read more
Introducing the new Barbour ABI: it’s more than a rebrand, it’s our pledge to provide the best for the built environment. Barbour ABI has always stood for high-quality project information; supporting construction businesses to improve their business development efforts. Today we offer our extensive client base so much more than that. Our mission has never … Read more
Today I am very excited to announce our partnership with UK Construction Week London (UKCW) as the main stage sponsor and intelligence partners for 2024. Barbour ABI are providers of built environment intelligence, and we deliver expert market research, actionable insights and analytics based on one of the most extensive datasets in the UK. This … Read more
Even though you might feel it, when it’s just you and your laptop tucked away in the corner of the office, you are not on your own. You’re far more effective when you’ve got the support of everyone around you, 24/7, via their own social media accounts. Yes, teamwork makes the dream work is something … Read more
With Chrome, Safari, and Firefox phasing out third party cookies, the impact on the way we adapt to data collection is vital. Particularly in marketing, where you need up-to-date construction intel to open doors – and grow new business opportunities. Understanding what is considered personal data, and how it can be used properly, is key. … Read more
Mastering LinkedIn for sales Enquiries You are one of 700 million business professionals using LinkedIn to grow your networks, share content, for recruitment and, like many of your targets, to make business decisions. If you’re marketing on behalf of a business, mastering LinkedIn should be a key part of your strategic plan to grow sales enquiries … Read more
WANT TO BOOST EMAIL MARKETING IMPACT? You need quality data… with a human edge Here at Barbour ABI, we deal in the full spectrum of construction sales leads, from the earliest stages of planning through to contract awards. Our in-house research team – the largest in our industry- has accumulated an absolute mine of information … Read more
Tried and tested subject line solutions Do your email open rates leave a lot to be desired? Can’t work out why your brilliantly written emails aren’t getting the results they deserve? The benchmark for the construction sector is a 21.7% open rate. If you’re not hitting or smashing this average, we can help. Before we tackle that, let … Read more
Place of registration: Barbour ABI Limited Company number: 13427982, Registered office: 5th Floor, 133 Houndsditch, London, EC3A 7BX
Place of registration: Barbour ABI Limited Company number: 13427982, Registered office: 5th Floor, 133 Houndsditch, London, EC3A 7BX
