In today’s dynamic marketplace, brand architecture is more crucial than ever. While sub-brands can offer targeted appeal, there comes a point where their independence may hinder rather than help.
With AMA Research, that point is now and the shift towards the branded house of Barbour ABI further signifies our commitment to serving the built environment with project intelligence, analytics, market research reports and consultancy that can unlock commercial opportunities for our clients right across the supply chain.
The right time is now
So, why is the timing right? Firstly, market consolidation is prevalent.
Customers seek clarity and simplicity, gravitating towards established, trusted brands. A fragmented brand portfolio can confuse customers, diluting the overall brand message.
Secondly, digital transformation has accelerated the need for a unified online presence. Seamless client experiences across all touchpoints are paramount, and maintaining separate digital ecosystems for sub-brands can be costly and inefficient.
Thirdly, and perhaps most importantly, we have successfully evolved the brand perception of Barbour ABI – our clients and the wider industry now finally see us as so much more than a provider of construction project leads.
Today, the AMA Research website will be integrated into our main website www.barbour-abi.com.
This decision was made with you in mind. We understand that navigating multiple websites can be time-consuming and confusing. By bringing everything under one roof, we’re simplifying your journey and providing you with a more cohesive and efficient experience.
Here’s what this means for you:
- One Central Hub: You’ll now find all the information, resources, and services you need on in one place. This eliminates the need to switch between multiple sites, saving you time and effort.
- Seamless Access: All your existing login credentials and account information will remain valid. If you encounter any issues, our support team is ready to assist you.
- Enhanced Navigation: We’ve redesigned our navigation to ensure easy navigation and quick access to the information you need.
- Improved User Experience: Enjoy a consistent and unified brand experience across all our offerings.
Simplifying your journey
We understand that change can sometimes be disruptive, but we have taken every step to minimise any inconvenience. We’ve created redirect links from AMA Research to the appropriate pages on the Barbour ABI website, ensuring you can still find the right market research report for your business easily and buy it right then and there.
We’re not just consolidating brands; we’re simplifying your journey. We’re building a stronger, more cohesive Barbour ABI that prioritises your needs and empowers you to achieve your goals. This unified approach is about creating a partnership that’s built on trust, efficiency, and a deep understanding of what matters most to you.
We are Barbour ABI, and our mission is to power the built environment with the best intelligence to help our clients grow.
