The UK residential kitchen and bathroom worktops market continues to face economic pressures in 2026, but it is expected to shift towards a more sustainable growth path in the medium term. As economic conditions stabilise, household confidence in undertaking “big-ticket” home improvement projects, such as kitchen upgrades, is anticipated to rise. While recent economic uncertainty has prompted many homeowners to focus on saving, most have deferred rather than cancelled their projects, which is expected to unleash pent-up demand in the coming years.
An improvement in the housing market will also benefit the replacement segment, as kitchen and bathroom upgrades are often prioritised upon moving. Better mortgage availability and lower interest rates are expected to increase activity in the UK housing market in 2026, with a gradual recovery anticipated. However, regional variations will exist, with higher-priced areas, notably London and the South East, likely to perform less well. Additionally, due to ongoing economic uncertainties and cautious consumer sentiment, some homebuyers may still take a “wait-and-see” approach to home renovations this year.
While the majority of worktop demand comes from replacement activity, the new-build sector is expected to become increasingly important in the coming years. Although construction levels for new houses are forecast to remain subdued in the short term, stronger growth is anticipated from 2027 onwards as changes to planning regulations and other government initiatives take effect, stimulating demand for worktops in new builds.
Importance of Omnichannel Models
For suppliers and distributors, adopting omnichannel models is essential to maintain a competitive edge. Consumers are increasingly turning to the internet to educate themselves about worktop options – a trend set to grow with improved online services, including visualisation tools and virtual consultations. Despite this digital focus, there remains significant interest in physical stores, as consumers value the opportunity to see, touch, and receive expert advice on products.
Looking Ahead
Overall, the outlook for the UK residential kitchen and bathroom worktop market appears promising. While an uncertain geopolitical and macroeconomic environment remains a significant headwind in 2026, a gradual economic recovery, shifting consumer preferences, and innovative distribution models make this sector well-positioned for medium-term growth. Suppliers and distributors who adapt to these evolving trends will find opportunities for success in an increasingly competitive landscape.
Residential Kitchen and Bathroom Worktops Market Report by Barbour ABI
This report provides a comprehensive review of the market and assesses developments within the overall market as well as the individual sectors. This edition examines market size, trends and influences, market prospects, major suppliers, and key distribution channels. It contains historical data for the 2021-2025 period and provides forecasts to 2030.
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