The Home Improvement Index 2024
Regional Profiles: East of England
Six of the top seven boroughs in the East of England border or include stretches of the M25. This reaffirms the significance of London in the region’s home improvement market. But more interesting is the rise of the rural area of South Norfolk into the top 10 and the rising ranking of Broadland. In 2023 both saw levels of home improvement applications well above their pre-pandemic peaks.
East of England - Change in applications by type 2022 & 2023
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Overall, the region saw a bigger fall in applications in 2023 than the national average, but when comparing applications in 2023 with 2019 the drop is slightly below the average. House price growth in the East of England has been among the weakest with prices falling in 2023. Also, both economic and earnings growth have been weaker than most of Britain. However overall applications in the region, while falling slightly more than the national average in 2023, have fallen slightly less than most regions with pockets of strong growth.
East of England - Regional Home improvement apps per 1k private homes
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Across most main types of home improvement, loft, garden, and extension works, the East performed closely in line with the national average in 2023. On energy-saving measures it saw weaker growth between 2019 and 2023 in applications citing insulation, but slightly better growth in solar panels from a relatively high base. The region remains one of the stronger for home office applications.
East of England - Average House price at Dec 2023 & annual change
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East of England - Top 10 Districts for Home Improvement
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*The rankings are based on the number of home improvement applications, as defined by Barbour ABI (see methodology), per 1,000 private homes. Given the impacts of the pandemic, 2023 is compared with 2019 as benchmark.
East of England - Share of regional applications involving key types in 2023
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*Note: A single application may include any number of the above key types
East of England - Regional spending on alterations and improvement to homes over 2021 and 2022
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Source: ONS Family Expenditure Survey.
Caveat: The data can vary significantly year to year given sample the sizes. This is partially smoothed in our use of the data by taking an average over two years.
