B2C is the abbreviation for ‘Business-to-Consumer’. This expresses the relationship between companies and everyday consumers. An example of a B2C relationship is a shopper at a supermarket.
In addition to B2C, there are other business relationships on the market. Another well-known form is called B2B, the acronym for “business-to-business”. In general, B2B describes the business relationships between two or more companies.
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Join Tolga Necar, Head of Consultancy at Barbour ABI where he’ll be joined by a panel of leading industry experts.
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