Construction Project Leads: Choosing a provider
The construction industry is changing rapidly and being able to win business from new projects means having real-time access to high quality project leads – before your competitors. With a number of organisations offering leads, understanding how the leads are sourced, qualified and presented is key for choosing the right provider.
Selection Criteria
The below table identifies five key areas to consider when selecting a provider:
| Area of focus | Barbour ABI Approach | What to avoid |
|---|---|---|
| Data quality | ✓ Lead data sourced by the largest UK-based construction intelligence research team ✓ Personal relationships built with key decision makers with all information verified via a phone call ✓ Key project decision makers actively opt-in to receive updates ✓ All data is up-to-date and available in real time ✓ Trusted by government bodies, the ONS and Google | ✖ Over-reliance on data scraping and desk research ✖ Lack of opt-in ✖ Data lag |
| Customisable Packages | ✓ Only pay for what you need ✓ Granular filtering at a sub-sector and sub-region level ✓ Customised reporting options | ✖ Wastage due to lack of custom configurability |
| Intuitive User Interface | ✓ New easy-to-use cross-device platform ✓ Find highly relevant leads in just 2-3 clicks ✓ Access projects at any value and stage of the project timeline | ✖ Poor UI which results in low employee adoption rates |
| 1-2-1 Service | ✓ Detailed up-front consultation ✓ Two month full on-boarding support ✓ Access to individual researchers for specific project assistance ✓ Dedicated regional-level account manager ✓ < 24 hour enquiry SLA | ✖ Lack of regional-level support and expertise ✖ No access to individuals researching a given project |
| 360 Industry View | ✓ Access to wider industry insights to aid with strategic planning ✓ Access to exclusive content via trusted partners (e.g. CPA, FIS, BBA, UKCW, Construction Enquirer) | ✖ Lack of wider industry context |
Scrutinising a provider against these five key areas will help ensure you access the highest quality leads at exactly the right time during the project lifecycle.
Put it to the test
Everything we do is focused on increasing your chance of winning more profitable business. We are so confident in the quality of the leads we provide that we offer up prospective customers 10 free leads.
If you would like to benefit from this, simply fill in the form below and we will call you back to deliver the building project leads that will best suit your business.
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