Case Study
How Poly-Pac Trebled their Turnover in Two Years with Barbour ABI
Paul Blake
National Sales Manager
Key Highlights
About
Poly-Pac is an architectural polycarbonate supplier and technical agency offering polycarbonate systems in the cladding, roofing, and rainscreen markets, with the addition of brise soleil and internal polycarbonate systems. They offer a complete system sell from specification right through to supply, on-site training, and guarantees covering the system they have supplied.
In addition, Poly-Pac also offers a comprehensive CPD to designers, covering their range of products and design assistance to ensure suitability and project calculations, from structural to wind loads.
The Challenge
One of the biggest challenges for Poly-Pac was to spread their message across the UK in a manageable way. They have done this through targeted campaigns of CPD presentations, meetings with installers, and developing relationships with main contractors.
In order to bring Poly-Pac to the UK market and achieve their sustainable growth targets, they identified the need to roll out their products and services to designers and decision makers in the UK. Barbour ABI was chosen as the tool to identify those decision makers and assist in delivering to the UK.
The Solution
The Poly-Pac team uses the Construction Project Leads Platform on a daily basis and it has formed an important part of how the company has grown in the UK in the past 4 years. The team is easily able to identify opportunities relevant to their business which has, in turn, ensured they have met their commercial goals.
Poly-Pac is able to identify opportunities with relative ease and make direct contact with architects, main contractors and installers throughout the UK. The team has also been able to identify common trends within the UK market, such as which installers work for a main contractor, and which architects work for specific developers.
In the last 2 years, Poly-Pac’s turnover has trebled and they have presented CPDs to over 300 individuals in the design and architecture industry. Their specification network is now 10 times what is was 2 years ago and Barbour ABI has been crucial in achieving these targets.
Other Benefits of Barbour ABI
“I wanted to give special mention to the Research Team who have been exceptional in the last 2 years. I personally feel the professionalism shown has matched exactly what Poly-Pac is all about. Nothing seems to be too much of an ask.”
– Paul Blake, National Sales Manager at Poly-Pac.
Alternative Solutions
“I have personally used Barbour ABI in the past along with other systems, however what quickly became apparent was the response time to queries, the internal sales support, and the overall positive attitude of a like minded business. We feel that Barbour ABI understands our goals and targets, and offers us the information and tools to achieve this.”
– Paul Blake, National Sales Manager at Poly-Pac.
