Case Study

How Vale Land Agents Uses Barbour ABI to Find High-Value Land

Vale Land Agents find the latest land opportunity ready to be sold to builders with Barbour ABI
“Barbour ABI is incredibly informative – there’s nothing better than having good quality leads.”

Phil Jones

Owner of Vale Land Agents

Key Highlights

Barbour ABI alerts Vale Land Agents as soon as land reaches planning permission, allowing them to act first and secure opportunities before competitors.
As long-term customers, Vale Land Agents rely on Barbour ABI’s pre-planning data to consistently uncover land opportunities aligned to their clients’ needs.
Accurate phone and email data enables proactive outreach to landowners, clients, and architects, accelerating negotiations and deal progression.
Conversations sparked by Barbour ABI leads often reveal additional, off-platform land deals, multiplying the value of each opportunity and subscription.

About

Vale Land Agents is a specialist UK land agency that supports individuals, developers, and investors in acquiring and managing land. Working in the north west, the company provides end-to-end services, including site identification, due diligence, negotiation, and strategic planning, with a focus on high-value rural and development opportunities. Through expert guidance, transparent processes, and a tailored approach, Vale Land Agents helps clients maximise the investment potential of every site.

The Challenge

Vale Land Agents’ number one challenge within their business is finding land that’s ready to be sold to their clients.

The Solution

Vale Land Agents have been customers of Barbour ABI for 7 years.

We put them in front of land opportunities with our comprehensive pre-planning data accessed on our Construction Project Leads Platform.
Vale Land Agents use Barbour ABI to find land with planning permission. As soon as land hits the planning permission stage, they begin working that land immediately by reaching out to the landowners, the client, and architects. They’ll work to acquire the land so they can sell it onto the builder of the construction project.

Through the platform, they access crucial contact information, like phone numbers and email addresses, needed to start making deals happen. This information allows them to reach out proactively and reactively for sales and relationship building purposes.

They find these contact details through our advanced search methods that allow them to identify which projects they want, at what stage, value, and where. From there, they get an updated list of results every day that shows them what projects have hit that vital planning permission stage.

Other Benefits of Barbour ABI

Phil from Vale Land Agents confirmed there’s more than just the projects he sees when he logs in, there are also hidden opportunities waiting behind a lot of leads.

When they pick up the phone to speak to a lead, they’re often met with bigger conversations about other land to be bought and sold. This is a massive benefit to Vale Land Agents in getting the most out of their subscription – they’re getting in front of more land than ever before.

Alternative Solutions

Vale Land Agents confirmed that they have used a competitor in the past, but without as much success. They stated that the other guys were ‘okay’ but the data was not as good as Barbour ABI’s. It was also mentioned that the platform wasn’t as accessible, and they’ve experienced far more success with Barbour ABI.

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