Distributor Case Study
For over 30 years Abbey Business Interiors has been creating people-inspired spaces for workplace and hospitality environments. For a long time, they have used Barbour ABI to give them up to date, in depth, market intelligence.
To get the best use of their Barbour ABI subscription, the team at Barbour ABI put Abbey Business Interiors in touch with Build Momentum. Results were produced straightaway, with face-to-face appointments booked with architects, surveyors, main contractors, and end user clients. Fast forward to March 2020, and the world became a different place, with face-to-face meetings clearly off the agenda. Abbey Business Interiors decided, quite rightly, that the best approach was to continue to be proactive and to speak with as many potential customers as possible.
Face-to-face meetings were exchanged for video calls, some lateral thinking was applied to ensure as many decision makers as possible were reached, but the upwards momentum was unaffected with the number and quality of opportunities continuing to rise despite testing trading conditions.
Targeting buyers and specifiers at the right time