Consultancy
Strategic insight,
guided by experts
From market research to strategic planning, let us guide you through the data to deliver clarity, confidence and direction.
What we do
As the only dedicated consultancy within a UK construction data provider, Barbour ABI is uniquely placed to help you visualise your entire market – past, present and future – to build strategy and make go-to-market decisions that put you ahead of your competitors at every turn.
With over 80 years experience in construction data, our renowned construction leads data is amalgamated, built upon and honed by our Market Research Society accredited team to produce bespoke intelligence that can’t be rivalled for utility or trustworthiness when used to back strategic decisions.
How the workstreams come together:
MARKET
MAPPING
UNMATCHED
INDUSTRY ACCESS
YOUR GO-TO-MARKET
& GROWTH STRATEGY
Services
Barbour ABI Consultancy leverages the market-leading construction project data that we are famous for, to create macro-level market sizing and growth forecasts that can’t be beaten for accuracy or clarity.
Industry research and surveying
Trust your instinct for ideas. Rely on research for your strategy
If you’re tempted into testing a different route to market, new product development, analysing your client/membership base, or challenging your competitors in a new space, then you need accurate surveying of the market before you proceed with any new strategy. Ideally you should be using both qualitative and quantitative methods to get the full picture of your market’s sentiment in the areas that you are targeting.
Combining Barbour ABI’s extensive database of contacts within UK construction with our Research team’s decades of market research capabilities and relationship building, we are the only construction marketing research agency positioned to combine both a huge database of contacts for quantitative survey with deep personal relationships to call upon for qualitative surveys.
Our contact lists and personal relationships stretch across Contractors, Manufacturers, Service Providers, General and Specialist Subcontractors and many more fields across the UK Built Environment, saving you the pain of research and outreach.
Methods include in-depth phone/video call interviews, online surveys and focus groups.
We can take the results further than a simple written format. If you want a fully designed, public-ready document, we can provide the graphic design services to take your project truly from start to finish.
Market and competitor mapping
See the entire board before you make your move
Our bespoke market and competitor mapping takes our syndicated Market Reports process and applies it to the exact niche in the market that you want to uncover. This process creates intelligence in areas exclusively for you, where no data exists for your competitors.
Using a mix of Barbour ABI proprietary project data, primary and secondary research across digital and traditional methods, we delve into your subsectors, examining the ideal routes to market, the dominant players, regional hotspots, the trends shaping new product development and much more.
Forecasting
There is nothing more important in business, or your own career, than accurately judging where your market will be in one, three or five years’ time.
Through our Market and Competitor Mapping, we take decades of industry experience and utilisation of Barbour ABI planning application data and we accurately forecast how markets will behave in the future, whether they are growing and volatile or steady and mature.
GTM and growth strategy
If you are making decisions that will shape the coming years and decades of your business, you shouldn’t be making those decisions alone.
We take all of the approaches from our primary market research, our market and competitor mapping and our forecasting practices to identify industry pain points, competitor weak spots and unearthed opportunities that will deliver you a comprehensive, data-driven and profitable strategy.
We’ll research key strategic and marketing topics such as brand awareness, associations, considerations, category entry points and barriers to availability that shape market perception of your brand and why your target customers are or aren’t choosing your solutions. You’ll learn exactly what your distinctiveness and differentiation is compared to your competition and how you can exploit these gaps.
What does a Barbour ABI consultancy project look like?
A free consultation
What questions do you want answered? We’ll dig into these together and see if we can be the ones who give you the answers.
A free detailed proposal
After consultation, we’ll create a statement of brief, methodology, report coverage, fixed costs and timings for your project.
A defined project team
A team will be assigned to your project with clear roles and responsibilities. Working together at every step from initial team briefing, we’ll provide updates and support throughout the process, delivery and post-delivery phases – ensuring that you get the most from your investment.
End-to-end research management
If your project requires primary research, our experts will cover the planning, set-up, fieldwork and research analysis. We handle every aspect to handle your questions effectively.
Report delivery
We prepare a detailed report and present our findings to you. We discuss the implications for your business and how the findings affect your strategy going forward. After the work is completed, we’re on hand to discuss follow-up queries and further projects.
The team working on your projects
Our expert team have decades of experience to call upon for your work. Each project is uniquely structured, with different members of the team called upon to handle your needs, depending on what exactly you want to get out of the project.
Tolga
Tolga heads up the consultancy team at Barbour ABI and is responsible for shaping the offer to ensure it responds to a diverse set of client business needs.
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Tolga has a wealth of experience and a track record of delivering actionable insights and business growth from a broad range of datasets and research methodologies.
Jenny
Jenny Archer is an experienced researcher with 20 years’ experience in the field, including 12 years delivering research for the built environment sector.
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During that time, she has designed, managed and presented many quantitative and qualitative projects, sharing results with the industry through written reports and presentations. She has also been heavily involved in competitor analysis to inform strategic decision making. Jenny joined the Consultancy Research Team at Barbour ABI in 2024 as Consultancy Research Manager, delivering bespoke consultancy projects for clients. Jenny is a certified member of the Market Research Society.
David Bain
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He has over 20 years experience in research and marketing in business-to-business and consumer markets, agency and client side.
Claudia
Claudia is a research manager with over 20 years of experience in the UK B2B market research sector.
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With strong research, analytical, and writing skills, she is committed to delivering actionable market insights that support informed decision-making.
Steve
Chief Analyst, Barbour ABI. Steve is our Chief Analyst within our Business and Client Analytics team, specialising in construction, energy and the built environment.
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He leads on Barbour ABI’s outputs in the construction and energy sectors, assessing the trends and developments which impact on it. Steve has been with Barbour ABI for 32 years and heads up the New Orders analysis for the Office of National Statistics (ONS) and the REPD for the DESNZ. Steve has acted as Contract Manager for both the REPD and HNPD contracts for the last four years.
Ed
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Ed has been working for the last 14 years in the fast-moving consumer goods (FMCG) industry, helping clients and retailers grow their businesses by leveraging data. Ed was also a regular on the presenter circuit, presenting at national and international conferences to help demonstrate the role data can play in organisations’ day-to-day activities. We would be keen for Ed to showcase both the REPD and HNPD at various industry events.
Rob
Senior Data Analyst, Barbour ABI. Rob has a focus on geospatial data and data visualisation. Rob has a Master’s degree in Geographical Information Science from the University of Manchester.
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Rob has recently developed our suite of strategic insight dashboards. Rob is also responsible for updating and improving the current interactive maps we provide for the REPD and HNPD. Rob is also a volunteer for MapAction, who help anticipate, prepare for and respond to humanitarian emergencies.
Get in touch
Can’t find what you’re looking for?
Call 0151 353 3500
email hello@barbour-abi.com
