Small Business Playbook
Everything you need to sell to the built environment.
Knowing where to start when selling to the built environment can be daunting. It is vital to the success of your business that you direct your limited resources to the right opportunities, without wasting time and money. No business needs to understand the detail behind every project, but a successful business does need a clear plan of how to attack the projects that are attainable.
We’ve designed a simple and straightforward playbook with businesses of your size in mind. We will help you to develop a simple and effective plan that you can implement immediately at no cost, which will instantly improve your strategy, optimise your efficiency, and improve your returns.
Throughout this guide, we will help you bring a few vital business development and targeting activities back to basics. We’ll share with you several activities you can implement immediately, at no cost, which will instantly improve your strategy, optimise your efficiency, and improve your returns. Inside we will help you to:
- Ensure that your business development and marketing plans include touch points, before a lead reaches out.
- Understand where your opportunities lie so that you can prioritise your prospecting efforts.
- Improve sales and marketing efficiencies, focussing your activities on where you can win.
- Implement simple, but effective, key takeaways into your business strategy.
