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Barbour ABI x Building People – Joining the dots with data

We are delighted to announce our new partnership with Building People. Together we aim to help make careers in construction more accessible and appealing to a wider range of people. Building People is addressing the skills shortage and lack of diversity in the construction and built environment sector by aggregating careers opportunities – resources, work … Read more

Why You Need a Marketing Video Strategy

Laptop Media Illustration

80% of all online global traffic comes from video content.

I’ll just let you take that in. 80%. Hopefully this stat alone tells you why a marketing video strategy is so essential.

You’re probably expecting this blog to contain a how-to of construction marketing video tips on a shoestring (with the absence of Spielberg’s talent, budget or film crews at your disposal).

Well, it’s not always that simple.

You see, every marketing strategy, down to the way you use video, will be different.

Maybe you have an in-house design or creative team, or one of your colleagues is a whizz at video editing? More likely you’re busy with new business or creating engaging digital content while you network with prospects, track down live project data and make new connections.

Only some of you will have the capabilities to create your own video content or the resources to hire a professional outfit.

So I’m going to give you a few practical ideas of the types of video you can create with just a smart device, laptop or basic Keynote/PowerPoint presentation skills.

Live Video

One of the easiest ways to use video marketing with limited resources is through livestreaming.

As well as being quick and cost-effective, you can easily broadcast a live video via any device with a camera – for free – on a multitude of platforms; such as Facebook, Instagram and YouTube Live.

And you’re giving customers what they want. A natural, authentic behind the scenes look at your business.

Read more

An Interview with Iain McIlwee, CEO of the FIS

Lain-Mcllwee

This month in our 4 Questions interview, we spoke to Iain McIlwee, CEO of the Finishes and Interiors Sector (FIS). We discuss the new initiative Iain is spearheading which analyses construction processes and the improvements that can be made to modernise within the industry. Alongside AMA Research and Reading University, Iain is seeking input from … Read more

Introducing Barbour ABI’s 2022 Content Calendar

2022's Construction Content Calendar

Here at Barbour ABI we get a unique, unparalleled view of the construction universe in the UK. Following a year full of thought-provoking articles, interviews, videos and analysis throughout 2021, we have brought back our content calendar for 2022. This time we are primarily focusing on delivering content that can help your business make the … Read more

CRASH Christmas Card Appeal 2021

The Crash Christmas card appeal

CRASH has been the UK construction industry’s charity since 1996 and this Christmas they need your help! Since being founded in 1996, CRASH has made it their mission to help the less fortunate, not just at Christmas but all year round. CRASH is a charity which helps homeless adults and anyone who needs end of … Read more

The Importance of Value Engineering

Manufacturing Plant

Value Engineering, or as Dame Judith Hackitt described it, “The race to the bottom” has long been a part of the construction industry. Chris Ashworth of Competitive Advantage considers what it is, how it is used and the future implications for the industry. Value engineering was first developed during the Second World War to overcome … Read more

Understanding the different types of construction projects

Understanding the different types of construction projects

Understanding the different types of construction projects (and why it matters for lead generation) Projects by their very nature are one-off, temporary tasks that see a building or structure go from drawing board to completion. That’s why there’s a constant need for construction companies to be on the lookout for new projects – once their … Read more

The 8 biggest challenges faced in the construction industry today

The 8 biggest challenges faced in the construction industry today

Like any other industry, construction is constantly having to adapt to new challenges. The challenges facing the engineers aiming to tunnel near Stonehenge might be very different to those faced by the monument’s Neolithic builders, but when something needs doing, builders find a way.  It’s generally a good thing, of course, to respond to such … Read more

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