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Women in Construction – Olivia Atkinson, Client Services Manager at Insynth Marketing

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One of the best ways to increase representation is to hear from the underrepresented voices of women in construction.   So, I interviewed Olivia Atkinson, Client Services Manager at Insynth Marketing, about her experience as a woman working in construction marketing.   She has had a positive experience but does have some hopes for change in the construction industry in the future. She … Read more

The CEO’s Role in Marketing 

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The CEO’s Role in Marketing With clean energy goals in place, Executives have an opportunity to get in front of the camera and educate their audience about what can be done to meet these requirements. But when you’re running a business it’s hard to feel like it’s worth your time to create videos, blogs, and helpful content pieces. Surely a phone call or a meeting is more important? Don’t … Read more

How do we build trust within construction?

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We want to give you a deeper understanding of what goes on behind the scenes at Barbour ABI, as well as connecting with major figures within the industry to learn what makes them thrive. This month we spoke to Iain McIlwee, Chief Executive Officer of the Finishes and Interiors Sector (FIS), a partner organisation of Barbour … Read more

From Brand-Centric to Customer-Centric: Shifting the Focus of Construction Sales and Marketing

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Does your business find it difficult to bring in new jobs and specifications? Here’s a simple construction sales and marketing idea that can help get traction on your website, emails, sales scripts, or CPDs. Buyers are looking for businesses who “get it”. More buyers (yes, even in the construction industry) are doing their research online. … Read more

Introducing ‘Recreative Construction’ from Brian Green

Recreative Construction

“Recreative Construction” is a new, exclusive and free-to-access series of articles written by experienced construction industry commentator Brian Green for Barbour ABI and supported by the Chartered Institute of Building (CIOB). Recreative Construction will be examining the challenges facing the construction community and diving into how you can work towards building a better future for … Read more

New Partnership Announcement

Barbour and the Government Department for Business, Energy and Industrial Strategy Announce New Partnership

Barbour ABI and the Government Department for Business, Energy & Industrial Strategy announce new partnership Following a competitive tender process, Barbour ABI have been awarded the contract to supply the Government Department for Business, Energy & Industrial Strategy with the Renewable Energy Planning Database (REPD). Over the next two years, Barbour ABI and the Department … Read more

The Revenue Engine of Office 2.0

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As there continues to be uncertainty in the market, marketing budgets are being cut and more is being expected of sales teams. However, when I ask sales teams “how it’s going”, these are some of the answers I get: “Everyone’s furloughed.” “I only get out-of-offices.” “If I was in London, I used to look up … Read more

Finding and Nurturing your Barbour ABI Leads

Luke Rigby

We want to give you a deeper understanding of what goes on behind the scenes at Barbour ABI, as well as connecting with major figures within the industry to learn what makes them thrive. This month we are speaking to Luke Rigby. Luke is the founder of Build Momentum, a telemarketing platform that takes care of … Read more

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