How To Generate More Leads Through SEO

Our 4-step guide to building a better Google ranking 89% of B2B buyers use Google to find products, services and businesses. When prospects begin searching for businesses for their next construction project, you want yours to be top of the pile.  This is why search engine optimisation (SEO) is critical for making connections and growing your … Read more

How To Construct Great Blog Content

Marketing Mentors Poster

There is innovation in the air right now. Have you felt it too? Whether that be product development, using technology to disrupt processes or simply transforming marketing efficacy; a thirst to strive for a better, safer industry, coupled with the winds of change prompted by the pandemic have created a dynamic environment. Barbour ABI is … Read more

The Power of People in UK Construction

Kudos in Construction

Many believe this to be a pivotal moment in the future of UK construction. Demand is outstripping supply – both in terms of people as well as materials. An ageing workforce due to retire, a lack of young people acquiring the specialist trades skills the industry needs and the impact of Brexit have created what … Read more

Marketing Disruptors in a ‘Disrupted’ World

Buildings under construction

My name is Kate Perrin, the Marketing Director at Barbour ABI, and I am proud to announce that this year once again, we are sponsoring the Construction Marketing Awards. Every year the CMAs are held to shine a spotlight on the outstanding marketing activity carried out by construction companies across the country. Here at Barbour … Read more

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