Case Study
Helping ComfyWorkers Target the Right Construction Companies with Greater Precision
Greg Dorban
CEO of ComfyWorkers
Key Highlights
About
ComfyWorkers is a specialist accommodation platform designed specifically for the construction workforce. Unlike leisure accommodation websites, ComfyWorkers helps businesses find, book, and manage accommodation for travelling teams working on projects across the UK.
The platform provides serviced accommodation, contractor accommodation and corporate housing for businesses operating across the construction sector. It helps companies manage bookings more efficiently, reduce administrative tasks and secure suitable accommodation for workforces ranging from small specialist teams to large-scale project crews.
By combining their platform with a hands-on service approach, ComfyWorkers helps companies reduce the time, cost, and complexity associated with sourcing accommodation near project sites.
The Challenge
For ComfyWorkers, timing and targeting are critical.
The company relies on identifying construction projects that will require travelling workforces and understanding which contractors are likely to need accommodation throughout the project lifecycle. However, project timelines are often subject to change due to planning uncertainty, world events, and supply chain delays, making it difficult to predict when accommodation requirements will materialise.
Another challenge is identifying the right decision-makers within construction businesses. Accommodation responsibility varies from company to company and can sit with operational teams, project managers, commercial departments or specialist workforce coordinators.
As a result, traditional prospecting methods often resulted in significant time being spent researching companies, searching for contacts and manually building target lists.
Prior to Barbour ABI, the team relied heavily on ad-hoc research, online searches and manually sourced company lists to identify potential opportunities.
The Solution
ComfyWorkers chose Barbour ABI’s API solution to create a more structured and scalable approach to business development.
Working closely with their Customer Success Manager, the business established clearly defined criteria to ensure the data being delivered aligned with the types of projects and companies most likely to require workforce accommodation.
Through the API, Barbour ABI project and company data is fed directly into ComfyWorkers’ internal systems and HubSpot CRM, providing a continuous flow of relevant project intelligence. The integration delivers key projects, project timelines, company information and contact details, helping the sales team focus on opportunities that match their target market.
Rather than targeting the construction market broadly, ComfyWorkers uses the data to identify specialist contractors whose work often requires employees to travel and stay near project locations. This allows the team to prioritise sectors and disciplines where accommodation demand is more likely to exist, creating a more efficient and focused sales process.
Weekly project updates ensure new opportunities and relevant companies are continually fed into their CRM, helping the business maintain a proactive approach to outreach while reducing the amount of manual research required.
The Results
Since implementing Barbour ABI’s construction project data, ComfyWorkers has been able to significantly improve the efficiency of its prospecting activities.
By focusing on projects and companies that match specific criteria, the business has reduced time spent on broad outreach and improved its ability to prioritise opportunities that are more likely to convert into accommodation enquiries.
For a business operating in a niche market where timing, project visibility and access to the right contacts are essential, Barbour ABI provides the intelligence needed to identify opportunities earlier and engage with the companies most likely to require accommodation support.
Other Benefits of Barbour ABI
Customer Support
Alongside the data itself, ComfyWorkers highlighted the ongoing support provided by Barbour ABI’s Client Success team.
Regular communication, responsiveness and assistance with account management have helped ensure the platform and API continue to align with the company’s evolving requirements.
Alternative Solutions
ComfyWorkers have never explored alternative solutions to Barbour ABI and have been a client since 2023.
