Why case studies win more specifications - July 2026
 

Industry News

 

Highlighting opportunities in the latest Construction Forecast Bulletin

Economic uncertainty, rising costs, planning challenges, skills shortages and geopolitical tensions have all contributed to a steady stream of cautious forecasts and downbeat headlines.

Our latest Construction Forecast Bulletin reflects these pressures, with the near-term outlook proving more challenging than many anticipated at the start of the year.

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In other news

  • London house building stirs as national starts slide again
  • Kier Bam doppelganger ordered to change its name
  • Mayor invests £88.6m in training construction workers
  • Yorkshire GREEN energy upgrade reaches major construction milestone
  • Why case studies win more specifications
 

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Add a few details and in just a few clicks, AI Email Writer will create an email catered to your business and target market that's ready to send to directly from your email account - no copying and pasting required.

Watch our latest video to see how to use this feature and get in touch with me to find out more.

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How to win AI Overviews with GEO

Search marketing is changing – and the industry needs to catch up. 

The good news is that optimising your website content for AI overviews is not so different from optimising for traditional search. 

The other bit of good news is that traditional search is still dominating the market. 

But where does that leave your construction company website?

If you’re looking to start optimising your content for AI overviews, this blog is for you.

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Construction Marketing Awards | 19th November 2026

London Build | 25th-26th November 2026 at ExCel, London

 

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